Leading Icograda Design Week 2012 Sarawak

( Photo: wREGA President Zachary Haris Ong, ICOGRADA Former President Russell Kennedy and honorable keynote presenters and speakers of the Design Week. Photo by Zarul Nazli Zulkhurnain )

From 15-21 October 2012, ICOGRADA and the Graphic Design Association of Malaysia (wREGA), hosted Rediscovery 2012.

Icograda Design Week in Sarawak 2012 provided a platform to share, collaborate and be inspired among local and international designers in an atmosphere steeped in Sarawak’s indigenous cultures and traditions. The venue, the Kuching Old Courthouse, a 165 year-old heritage building, is located in the city of Kuching, Sarawak. As the largest state in Malaysia, Sarawak holds a rich history and sees significant cultural convergence. For all that is modern, technologically advanced and as developed as any regular metropolis, Kuching – the capital city of Sarawak – is equally rich in the arts and boasts artists of international caliber.


The theme for the 2012 ICOGRADA Design Week in Sarawak is ‘Rediscovery’. Rediscovery is a celebration of indigenous design and will highlight the relevance of local culture in a globalised world. It invited participants to survey creative practices of local indigenous people and provide a context to re-think the future of design in relationship to cultural assets. It will also aim to demystify the magic of Borneo for local and international designers.


Through Rediscovery’s diverse programming, we shared case studies that reflect the integration of design strategies into the development of sustainable practices and social innovation in the craft industries. We showcased the many ways in which design and visual communication can help the growth of creative and sustainable tourism, and also explore the notion of cultural diversity within indigenous design.

ABOUT ICO-D (formerly known as ICOGRADA)

Leading Creatively

ico-D is a non-profit, non-partisan, member-based network that leads creatively by facilitating dialogue between design platforms including professional, educational and promotional categories.

Our vision, mission and core values are manifested through ico-D initiatives carried out in collaboration with our Members, who makeup an expert, multidisciplinary network of organizations, designers and stakeholders.

Members of ico-D have current perspective on contemporary contexts, and an eye for collaboration across disciplines and with diverse global and local communities. As an interface between the community of professional designers and the wider public, ico-D promotes design excellence, and upholds the importance of design as a key medium for social change.

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