Affin Hwang Capital approached ZHOA to design their Affin Hwang eInvest website as part of its Brand Enhancement Guideline exercise.
'The Navigator' theme was selected to represent the entirety of the Brand Enhancement as it reflects the journey of Affin Hwang Capital through the financial realm. The theme also demonstrates that Affin Hwang Capital is a pioneer in the field in creating new pathways towards a better financial future.
The line elements are based on navigation systems for land, water, sky and city. It interloops the subject to create depth for the whole visual communication.
Proposed design layouts
Final design layouts