Designing the Future. Consistently.
“You never change things by fighting the existing reality.
To change something, build a new model that makes the existing model obsolete.”
― R. Buckminster Fuller
Our future-based methodology requires a rigorous intellectual effort, centralising on providing the best designed solution.
We stand for absolute authenticity – being brave and honest with our design inquiry. No work published here escape our meticulous and uncompromising processes. We seek to design and empower the future. Consistently.
Design for Nation Building
September 15th, 2017
How do we redesign a better Malaysia? That was the main question we set ourselves for the Design for Nation Building series. The mission: to build a better Malaysia through the lens of design. The goal isn’t to replace any existing national designs; it is to exhibit the power of design for the nation.
Zachary Haris Ong – Principal | Kamarul Izam – Art Direction
National Coat of Arms
August 30th, 2015
In becoming a developed status nation, it is imperative that the core identity of a nation to be updated and relevant for decades to come. Digitising the Malaysian national coat of arms is a natural evolution for both practical and aesthetic purposes. Inspired by Sweden’s national identity system, we attempted to develop a digital version of the national coat of arms that is used and spreads across into a singular identity for all ministries in the government.
Design is currently in progress.
Zachary Haris Ong – Principal | Arez Ezman – Art Direction